Challenge Five: Buy Local

As a consumer, you make choices everyday between competing businesses, such as whether to buy your morning coffee at Starbucks, Tim Hortons or an independent coffee shop. The choice of where to spend your money sends a signal through the marketplace that ultimately influences which types of businesses will succeed and which will falter. Along… Read More

Challenge Four: Get Connected

Growing up on the outskirts of a small town, the importance of home security was never really instilled in me as a kid. As far back as I can remember our home’s front door was kept unlocked. In fact, for most of my childhood I wasn’t even aware the door had a lock on it.… Read More

Challenge Three: Go Wild

The Japanese have a wonderful expression for spending time in the woods: Shinrin-yoku, or forest bathing. Widely practiced in Japan, forest bathing involves visiting a forest expressly for its health benefits. Advocates of Shinrin-yoku claim that breathing in the volatile organic compounds produced from trees, called phytoncides or wood essential oils, helps to promote relaxation… Read More